When a publishing company offers you a royalty percentage, that percentage is based on what they will make. Next – if you are considering selling your rights, look carefully at the deal offered by the publisher it’s vital to understand the numbers correctly. (And if the first month or two of sales would pay for the cost of audio many times over? Well then, your audio should do quite nicely. But a good rule of thumb is that if your book made enough in its first month or two of sales to pay for the cost of the audiobook, you’ll likely make a solid return on audio in the long run. There are no guarantees, and paying for production is certainly always a risk. Start by getting a very rough idea of how well your audiobook is likely to sell. Therefore, the calculation you are making, if you’re deciding whether to hire a producer, is whether retaining your royalties is worth the trade-off of paying out of pocket for a producer and production up front. If you hire a producer, you will be paying for both the audiobook production and the producer yourself. If a publishing company buys your rights, they will typically pay for production as well as sometimes pay you a small advance. The answer is: it depends! Let’s go over some logistics that can help you make an informed decision about what fits best for you and your business. So now we all know that two options exist: to hire an audiobook producer or to sell your audio rights. Photo by Jonathan Farber on Unsplash Is working with an audiobook producer right for you?
They do the work, and you keep your audio royalties. That’s why I like to make sure every author knows that if you don’t want to manage your own audio and you don’t want to (or aren’t able to) sell your rights, there’s another possibility to consider: hire an audiobook producer.Īn audiobook producer is someone who will, for a one-time fee, manage your audio for you.
And while that option can be a good fit for some authors, others are hesitant to trade away such a large portion of their audio royalties. Many authors I’ve met know of only one option, and that’s selling their rights to an audio publisher (assuming they can obtain an offer from an audiobook publisher, of course). Let’s say you’re an author who wants to get your books into audio, but you have neither the time nor the inclination to manage your audiobook production yourself – hiring your narrator(s), overseeing the production, troubleshooting any problems that may arise, etc. What is an audiobook producer, and what do they do? As a producer, Sarah has worked with multiple bestselling authors. As a narrator, Sarah’s clients include Harper, Scholastic, Hachette, Penguin, and Random House. Sarah Beth Goer is an audiobook producer and narrator who has worked extensively with both independent authors and major publishers.
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